As smartphones of all stripes continue to look and function more like the trendsetting iPhone, the content that can be delivered to these on-the-go devices becomes more important. YouTube turned the severing of the Apple apron strings into an opportunity and recently announced the launch of its new app for iPhone.
Although the new app will feed iPhone viewers an ad before they can watch their chosen tube candy of choice, the monetization of the YouTube mobile experience opens the doors for content that had not been available in previous versions of the pre-loaded app
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